I have been nuts about binoculars for more than 25 years and these days especially support the VIPER Optics® & Visionary brands. Both are UK-Based and UK-Owned companies and give outstanding quality & value. PLUS every product is guaranteed, for 12 months upwards on the lowest-priced Viper products, to an amazing 10 years for all Visionary products!
Behind the scenes of this shopping site is a real person, rather than a corporation, working with some capable help from others. We work tirelessly to deliver great service, quality and value. The binoculars, monoculars and other products we supply are in the low to middle price range. We don't offer £800 Leicas and Swarovskis through this site - we wouldn't expect you to spend that kind of money without seeing and handling the product first. What we do offer is:
- Good service, frequently complimented
- Brands we know and believe in
- Exceptional value
- Products individually checked before despatch - I hate returns and I know you do
- Guarantees on all items. I haven't had to redeem a single one in nearly 3 years.
Having always loved taking things apart and possessing the most inquisitive nose around, I can think of few more enjoyable things than looking at the world through a good pair of binoculars. Living in a picturesque place with busy seascapes 200 yards away helps. When your hobby is your job it can’t get much better than that!
 I've owned lots of binoculars; some are still with me. Here is one of my early pairs. They are some Field Glasses I bought many years ago - possibly the first I ever bought..... Combine that with a recent work life where I've had a couple of shopping sites in the early days, just after the 'dot com' bubble burst, then selling things you like on a UK shopping site is an obvious choice. This has meant often working into the small hours to get things just right. Customer service and satisfaction has always been No 1, since starting in business and sales over 30 years ago. Funnily enough we were in another financial crisis in those days, with 25% inflation, 5% Pay Restraints, Resale Price Maintenance, etc etc. Branson had just started in his loft, selling LPs cut-price by mail order and was in hot water for doing so. What was then illegal is now a virtue. Ha!
Over the years the journey has been amazing and every step of the way the excitement generated has been out of this world. The last website I created was www.dining-made-easy.co.uk. I sold that business, with thoughts of semi-retiring, and it's still going strong. If you want some great food give their site a look.
Why do we sell Visionary Binoculars?
Because they are a very high quality product and represent amazing value. The inclusion of a 2-Year FULL Guarantee plus an 8-Year Parts Guarantee on every product adds to our confidence in them. In nearly 3 years of using them, with hundreds and hundreds of monoculars and binoculars sold, we have never once needed to call on either guarantee!
If the label said Pentax, Olympus, Bushnell, or any of a dozen more 'sexy' names in the world of binoculars, the quality they turn out would demand a price tag of 2 or 3 times what Visionary items cost. Their equipment stands up to comparison with any of the big names.
Visionary is one of several brands owned by Optical Hardware Ltd, a Yorkshire based company. Their inventory goes from simple Monoculars at under £10, all the way to the most technical telescopes, binoculars and other specialist devices nearer the £1,000 price mark.
They manufacture and distribute a massive range of optical products including astronomical binoculars, compact binoculars, astronomical telescopes, monoculars, magnifiers, eyepieces, tripods and supports. They also supply optical instruments and accessories, which include a very large selection of digiscoping accessories.
Why do we recommend Viper Optics binoculars and monoculars?
VIPER are an exclusive brand of binoculars and monoculars, imported by one UK company who design their own products and deal directly with manufacturers to ensure high quality optical goods. Each item includes a guarantee. These products are not peddled all over the marketplace with different names or badges. A small band of independent retailers stock them.
Dealing directly with the importers and not involving wholesalers and other middlemen means we are able to source high quality optical goods at a fantastic discount off the normal recommended retail price.
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